How I drive traffic to my website
Anyone who tells you that gaining free traffic is super easy and can be done in the blink of an eye either clearly doesn’t know what they are talking about, or is looking to score some notes from you. Either way, I’ve found out the most reliable way is through time and effort. Good, reliable content mixed with a cleanly designed website. And if you’re a WordPress fanatic like me, all you need to do is hop over to ThemeForest to get the best-designed websites I’ve ever seen. Such a lovely selection over there.
But you can have the best-written website with the cleanest design, and viewers could be literally in awe with the flawless design dynamics coupled with the immense depth of your writing skills, but if you lack the marketing skills to push it forward then you’re going to have a hard time of it.
Luckily my last job had a fair amount of marketing in it. But not internet marketing, which was a personal hurdle I had to overcome at the start. There are a plethora of articles out there that promise you the world and deliver on absolutely nothing. Same with the shiny new traffic engagement course you will see crop up on the big marketing forums such as warrior forum – don’t get me wrong. There are really good things to read and do there, but equally just as much bumf.
I was at the end of my tether about six months ago. I was beginning to write really well about subjects that others were really interested in but I was literally getting NO engagement whatsoever. I was ready to throw in the towel. 10 views per day was a good day for me. And yet it was really hard because of all of the effort I was putting into the work that I did.
And then everything changed.
Here’s what my statistics are like now.
Find a community
I met SkinnyandSingle. She’s a big, big persona in my niche. 36K followers on twitter for example. And the day before I was ready to give up I decided to message her Facebook account. I don’t know why, perhaps I just thought she could give me some advice. Any. I was happy with what I could get.
But she gave me so much more.
She literally taught me the ropes of effective traffic engagement, and now as I sit here halfway through the day, whilst hundreds and hundreds of people have already visited here today. All because of her.
And now I shall pass onto you, what I learned from her, with a bit of my own spin of course.
The first thing that Laura embedded in my mind was that Pinterest is one of the most undervalued traffic generation tools. Only now are people realising the true worth of Pinterest. As Facebook slowly pulls back on our organic reach in favour of paid reach people are slowly seeing less of what they want and more adverts. Have a Facebook page? You’ll have noticed your reach has gone down by at least 75% in the last few years. A post that would normally have reached 1000 people will barely reach 100 now. Why? They want you to pay for the privilege.
Sadly that’s hurt a fair few of us genuine and talented artists. Especially those that have wanted to start up pages recently for their spanking new website. I promise you it’s not you, it’s Facebook. But there are ways. I’m not going to list them here – but here’s a cool post about hacking your facebook content so that it reaches a good percentage of your audience.
Yes, if you don’t have a Pinterest account I’d advise that you set a business account up here – don’t worry if you already have a personal account, you can easily swap them.
I may detail a post on how to create and awesomise your Pinterest account later, but for now, I’m going to recycle old content from a friend of mine, Katie Paul who has been like a Guru to me over the last few months.
Now that you have your brand new sparkly board and beautiful Pinterest with all relevant links, group boards and loveliness, you’re going to want to sign up to Board Booster. Why? Because it recycles content like nothing I’ve ever seen before. When I post to group boards I quickly find that my content becomes lost in the sea of other pins. Board Booster ensures that everything is updated to group boards daily.
You do that by creating a “campaign” and setting the campaign to post from your “website” board to your group boards. Any problems with this – leave a comment and I’ll try and help!
So that’s content renewal sorted.
People aren’t going to be interested in you if all you do is recycle old pins to group boards. So we need the tailwind app for our next venture.
What does the tailwind app do? Well, something magical actually. Tailwind allows you to schedule your favourite pins at separate times of the day that will give you the most exposure. Every Pinterest marketer under the sun will tell you that it’s not only great to post your own stuff but share other content that you love too. That way you get more people subscribing to your boards and you, which increases your reach. Tailwind will start you off gently, and then increase time slots as you become busier. The ingenuity about tailwind is that it halts posting 10 pins at 10pm at night (which I used to do) and spreads those 10 pins throughout the day, at your busiest times. Beautiful.
I already have 1.7K followers and I’ve only been doing this for about three months. Imagine what my traffic will be like in a year! It just keeps going up 😀
I know I rely heavily on Pinterest, and if Pinterest became like facebook I’d probably cry, however, there are other ways in which you can share yours, and others content out into social media almost automatically. And you generally want to do that if you have a community. You want to share your friend’s stuff!
SocialOomph is the bees knees for automation. You can literally do anything with social oomph. From grab a person’s feed and post it on your blog with proper credits, to creating a humungous list of links and posts to be scheduled out continuously. If there’s a backbone of social media automation it’s Social Oomph. Facebook, Twitter, Pinterest, Blogs, Pages, it does the lot. But you have to do the scheduling, so it has no smart features. It does what you tell it to do.
And for those of you that have twitter followers and Facebook fans that are highly engaged with what you write and what you do – then there’s Post Planner. Post planner is a cracking Facebook/Pinterest fan engagement tool. It grabs the viral and trending content on both channels and curates them in a nice little box for you to schedule. You just set it, and let it do the work for you. I’ve seen at least 100% improvement in fan engagement since I’ve used this one.
Aaaand I think that’s it for now. I hope this has been useful for you.
Thanks for reading: How I drive traffic to my website