The mindset of marketing for beginners
Blogging and having a website is a funny old game. I’ve learned through my travels that to be a decent blogger you need to have two things sorted. A brilliant approach to what you do and something that sets you apart from the rest, something unique to you. I read many bloggers on the same topic but each and every one has their particular draws for me. And a way to draw people into your site. You could be the best writer in the world. You could be a George R. R. Martin incarnate but if there’s no way to get yourself out there then absolutely no-one is going to read what you have to say. It’s sad, but true. Very frustrating for many new bloggers, myself included.
In my travels I have seen sites that look like they’ve been cobbled together out of nothing, and their owners have spent about thirty minutes gathering content for the month and set it on auto. It’d always frustrate me how people could do that and have a viewerbase of ten million a month yet have an absolutely rubbish website. The content wasn’t always that great either. It didn’t click for a while, and it took many, many attempts to trying to find that magic fix button, but I eventually realised what was happening.
See, the cobbled together websites were great and all, and had massive audiences, yet one thing didn’t stick with them. There were no returning visitors and the sites didn’t last for long. Quick fixes they would be called. Ever heard of the shops that set up for a day, make a packet and then disappear like they were never there? It’s sort of the same, but legal. It’s part of intense marketing. But for me, I’m a creator, I want to build something that lasts forever, that twenty years down the line I will still have people clicking on posts that I wrote today. And that’s the beauty of longevity and creating something that lasts.
This website here is fast approaching 400 posts over the span of two years. I’ve been a busy bunny! So I have plenty of content for people to browse through and get what they need from me. I’d say my content is really enjoyable for most, and I know I have a fair bit of repeat readers. The trick from here is to sell yourself, what is your angle? You have brilliant content, what next? Why will people click on your website? Why would people want to click on YOUR link when they have so many other links to choose from? I mean c’mon. What’s so special about YOU?
This is where many people get stuck. Thinking about your uniqueness in the grand scheme of things. I know that a lot of people don’t know or understand what attracts others to them, and that can be hard, especially if you want to convince people to read you when there’s literally a sea of other stuff out there. Take me for example. Unique things about me is that I’m emotionally intelligent, compassionate and I read people, anyone as I would do a book. Not much slips past me. My life has also been tough, tougher than a lot may understand, but many could relate to it, and I’ve walked through to the light. So I bundle all of that uniqueness together and become the relationship blogger, and I build bridges with people through my past experiences with any type of relationship. Friendship, Intimate, colleague, acquaintance. And, it still leaves much to the imagination, right?
I see a lot of people base their blogs on whether they are a parent, or their gender, but for me it had to be a bit more open than that. I wanted to talk about the events of life whilst not being tied down to my gender, or my parenting. Sometimes I feel somewhat limited when I see some great bloggers, because my content just wouldn’t fit on their site. They’ve narrowed it down too much for me to fit a topic on there that I think would be a great fit for their site. But you know, that’s just me.
Branding is key, so key it’s unreal. If you name your blog muffins and strawberries yet start to talk about the new iPhone on the market it’s not a good fit. It just seems out of place and people are less likely to read it. You need to talk only about the topics in line with your blog name. And the same goes for if you’ve branded yourself. Kind of like what I’ve done in a sense. People read this blog to get a sense of me, so if I start to blog about something that I’ve never experienced first hand before, then it’s going to read like a pile of rubbish. It just will. So never ever start to promote products you haven’t tried before. Just, don’t. Never. Reads like a pile of made up crap.
And branch out to people. I’ve been stagnating for a few months because I haven’t went out and met and networked with other people for a while, which is actually very core to expanding your following and readerbase. I have a deep blog network that spans far and wide. Nurture yours over time. Don’t just aim at your own country, look at other people that speak your language and reach out to them regardless of where they are. Make your network diverse and full of contacts! That way when your share your posts others will be willing to do so too! Just make sure you do the same!!
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